Tourism Inhambane Baseline Study

Tourism Inhambane Baseline Study 1.2.2014

Abstract

Purpose of Study

The tourism base­line study is a descrip­tive sur­vey that pro­vides quan­ti­ta­tive and qual­i­ta­tive infor­ma­tion on the cur­rent sta­tus of select­ed tourism enter­pris­es in Inham­bane Province. The sur­vey includes a sys­tem­at­ic col­lec­tion of data from a sam­ple of tourism enter­pris­es and the pre­sen­ta­tion of this data here­by clear­ly describ­ing their eco­nom­ic sit­u­a­tion as well as describ­ing the tourism sec­tor in Inham­bane Province. The pur­pose of the tourism base­line study is to deliv­er grounds for com­par­isons and judge­ment at a lat­er point in time about the qual­i­ty and devel­op­ment results achieved by the ProE­con Pro­gram­me. The sur­vey was con­duct­ed by Perene Con­sult­ing, a pri­vate con­sul­tan­cy com­pa­ny, and took place through­out the months Novem­ber 2013 to Jan­u­ary 2014.

Evaluation Design and Methods

The sur­vey pro­vides eco­nom­ic infor­ma­tion on tourist estab­lish­ments of the tourism indus­try, and elab­o­rat­ed on mar­ket access and pro­duct diver­si­fi­ca­tion. In sum­ma­ry, the five main cri­te­ria were analysed:

  • Increased turnover
  • Increased income
  • Cost reduc­tion per unit
  • Access to new mar­kets
  • Diver­si­fi­ca­tion of pro­duc­tion

The base­line sur­vey also elab­o­rat­ed on the struc­ture of the tourism sup­ply (e.g. on pur­chase of con­sumer goods, bev­er­ages, food, etc). The sur­vey method­ol­o­gy was devel­oped in accor­dance with received Terms of Ref­er­ence and Perene’s research out­line. The AHTPI assist­ed the research with valu­able inputs to speci­fic ques­tions and by intro­duc­ing the sur­vey to its mem­bers and in encour­ag­ing their par­tic­i­pa­tion. The research method includ­ed a com­bi­na­tion of empir­i­cal quan­ti­ta­tive and qual­i­ta­tive research tech­niques and com­bined infor­ma­tion gath­ered in the field with sec­ondary infor­ma­tion. The empir­i­cal inves­ti­ga­tion cov­ered a sam­ple of 58 entre­pre­neurs in the Munic­i­pal­i­ty of Inham­bane (which includes Tofo and Bar­ra), Jang­amo, Inhar­rime, Vilanku­lo and Inhas­soro which were inter­viewed using a stan­dard­ized closed-end ques­tion­naire (quan­ti­ta­tive sur­vey). The sur­vey was com­ple­ment­ed by a qual­i­ta­tive assess­ment which includ­ed ten semi-struc­tured inter­views with tourism enter­pris­es select­ed by pur­po­sive sam­pling.

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