Perene uses a participatory communication strategy for information dissemination, education and awareness-raising, aimed at incentivising people to change long-established practises or behaviour. We therefore seek to understand the beliefs and values, the social and cultural norms of target audience before designing the appropriate communication channel which can reach from local community radio to the organisation of interactive workshops. We facilitate access to information by communities e.g. about markets, regulations and the feedback of our own consulting work. Our aim is simple: to deliver in an adequate format and understandable.
Perene adapts and uses well-established tools and methods to create meaningful, strategic communication aimed at informing particular audiences, listening to their feedback, and responding appropriately. When assisting the discussion of a development project or broader economic reforms- from education, rural development to financial sector reforms-we aim at building consensus through raising public understanding and generating well-informed dialogue among stakeholders. We conduct a situation analysis and based on purpose and expected outcome, we combine methods such as focus groups, expert panels, interviews, surveys, questionnaires, opinion polls or media to design the communication process.
Workshops and Trainings
Our approach to workshops and training is experiential, interactive and collaborative. We believe that people hold the key to the solution themselves, and we therefore see our role as setting the frame for translating ideas and visions into project concepts and designs. We facilitate that perspectives and thoughts of both leaders and diverse staff are used constructively in moving towards the strategic goals, and that initiatives are implemented in project execution. We use our intercultural competence to create learning environments that involve action, reflection, elaboration of structures and their application. We conduct workshops for organisations on institutional reviews and strategic planning and organize trainings for knowledge transfer at community level.